What I liked about it was that it has nothing to do with back-end design, or graphics, but instead it talked about telling the viewer who and why. Your website can be the most beautiful thing on the web, but if it doesn’t say why you are there, who you are, it is not terribly useful.
An ugly website can be redeemed by good content. But the most beautiful website in the world cannot overcome bad content.
How does your website meet these five principles? Should there be a sixth? Let’s talk about this in the forum below.
A hat tip to the New Media Project at Union Theological Seminary for the link.